Fun Facts About Morton Salt

While I was at the grocery this week I noticed that

Morton Salt had brought back some of their vintage

labels for a limited time. It was fun to see them!

That got me thinking about the history of their

advertisements, so I did a little research.

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In 1911, Morton’s first advertising campaign

for a series of ads in Good Housekeeping

created the idea for the girl and her slogan,

"When it Rains it Pours." One of the concepts presented to Morton was

an image of a little girl holding an umbrella in one hand

to ward off falling rain and a package of salt in the other hand

that was tilted back with the spout open and salt running out. Morton loved the picture that expressed the Morton message —

that their salt would run even in damp weather.

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It resulted in the now famous slogan, "When it Rains it Pours." The Umbrella Girl remains ageless,

but she has continued to changed with the times.

Makeovers to modernize her looks began in 1921

and continued until 1968.

1914 1921 1933 1941

1956

1968